Preferred Partner Visibility on Car Events
Preferred Partner Visibility is an Import Crate Wholesale partner benefit that provides select businesses with contextual placement alongside car events.
This visibility appears where enthusiasts are already browsing upcoming events — aligning businesses with real audience interest, location, and timing.
This is a relationship-based benefit extended to wholesale partners and is not a public advertising program or a marketplace listing.
Why this exists
Car events are where culture forms and purchasing decisions begin.
Car-event discovery creates natural moments for audiences to discover relevant businesses in context — when interest, intent, and attention already exist.
Preferred Partner Visibility extends that moment of discovery to select wholesale partners who already serve these audiences.
Partner eligibility
Preferred business visibility is not automatic and is reserved for wholesale partners that meet the following criteria:
- Operates an independent business with a standalone website
(Shopify, WooCommerce, or equivalent — marketplace-only sellers do not qualify) - Sells directly to customers through a physical location, mobile service, or direct-to-consumer store
- Maintains clear branding and a legitimate business presence
- Offers products or services relevant to car-event audiences
- Is an Import Crate Wholesale customer in good standing
Eligibility and visibility decisions are made internally and may vary by event, region, and audience relevance.
What preferred visibility includes
- Business placement on car-event discovery pages
- Visibility designed to complement event browsing
- Placement aligned with audience context, not directory listings
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Included sponsored placements
As part of Preferred Partner Visibility, select wholesale partners may receive up to three sponsored placements per month on car-event discovery pages.
These placements are included as part of the PPV relationship and are not part of a public advertising program. Availability may vary by event and region.
Availability may vary by event and region.
Important notes
- Preferred Partner Visibility is not guaranteed
- This is not a marketplace listing
- Visibility does not replace your own marketing efforts
- Placement is curated to maintain relevance and quality
Getting started
Eligible wholesale partners may be considered for Preferred Partner Visibility as part of their ongoing relationship with Import Crate.
No separate application is required.
Frequently Asked Questions
Is Preferred Partner Visibility guaranteed?
No. Visibility is extended selectively based on relevance, fit, and availability.
Is this advertising?
Preferred Partner Visibility is relationship-based placement. Paid advertising options may be available separately.
Why don’t all businesses receive the same visibility?
Placement is curated to maintain relevance and quality for event audiences.
Does PPV include sponsored placements?
Yes. PPV may include up to three sponsored placements per month, depending on availability and relevance.