Wholesale Air Fresheners for Auto Detailing Supply Stores

If you run an auto detailing supply store, you're always looking for new products that keep customers coming back—and increase their average spend per visit. Japanese air fresheners are one of the most reliable product categories you can stock. They're compact, high-margin, and have strong brand recognition among pros and enthusiasts alike.

At Import Crate Wholesale, we’ve been distributing and retailing these products for over 15 years, and we’ve seen firsthand what moves in a retail environment. Here’s how you can build a profitable air freshener section in your detailing supply store.

Why Japanese Air Fresheners Sell So Well

• Customers already recognize brands like Treefrog, Shaldan, and Diax
• Scents like Black Squash are cult favorites in the detailing community
• Packaging is clean, professional, and easy to display
• Works as a grab-and-go or bundled add-on item

Top Products to Stock in Your Store

Treefrog Fresh Box (Black Squash)

Under-seat gel with oil-based fragrance that lasts up to 60 days. Best-selling scent among detailers, especially those catering to the JDM and car enthusiast crowd.

Treefrog Top Fresh Spray

Spray format for customers who want immediate scent and better control. Pairs well with interior detailing supplies and is easy to cross-sell.

My Shaldan Citrus Gel

Natural citrus scent in dashboard cup format. Popular with both personal car owners and pros looking for clean-smelling, light fragrance options.

Diax Viccolor

Minimalist gel design with subtle scent profiles. Great for shops with a boutique or modern aesthetic.

Merchandising Tips

• Display best sellers at the checkout counter
• Use small racks or countertop displays near your main product wall
• Bundle with interior cleaners or detailing packages
• Refresh displays monthly to highlight new scents or editions

Start Stocking Smarter

If you’re ready to build a scent section that turns inventory fast, we’re here to help. As the official U.S. distributor of Treefrog, Shaldan, and Diax, we offer low minimums, fast shipping, and real-world sales insights from our own retail operations.

Sign up for a wholesale account to see pricing and get started.