How Car Accessory Stores Can Increase Sales with Premium Air Fresheners

Running a car accessory store means you already know how valuable it is to have products that are easy to display, priced for impulse purchases, and deliver strong margins. Japanese air fresheners like Treefrog, Shaldan, and Diax check every box—and they’re already popular among the car enthusiasts you're serving.

These aren't generic pine trees or off-brand gels. They're premium, recognizable products that sell themselves. Here’s how they can help grow your accessory sales without taking up much shelf space.

Why They Work for Accessory Stores

• Fast Turnover: These scents have strong followings and built-in demand.
• Easy to Merchandise: Countertop and hanging displays make setup simple.
• Small Footprint, High Margin: Great return for minimal shelf space.
• Encourage Repeat Visits: Customers replace them every few weeks, creating recurring sales.

What to Stock First

Treefrog Fresh Box – Black Squash & Marine Squash

The top two performers for shops catering to car enthusiasts. These under-seat gel air fresheners are discreet, long-lasting, and widely recognized.

Treefrog Top Fresh Spray

Oil-based spray that pairs well with DIY customers or those looking for instant scent control. Easy to cross-promote with other car care items.

My Shaldan – Citrus Gels

Clean, natural-smelling citrus gels in compact dashboard cups. Perfect for customers who prefer light, natural fragrance options.

Viccolor & Smooth Cologne by Diax

Modern packaging and refined scent profiles appeal to both younger buyers and customers looking for a higher-end accessory.

Best Placement Ideas

• Next to steering wheel covers, floor mats, or shift knobs
• Impulse bins or small racks near the register
• End cap displays with seasonal or new scents

Retail-Proven and Ready to Move

We’ve tested these exact products ourselves in mall kiosks and events across the country. Our top accounts are car accessory stores that bundle air fresheners into their merchandising strategy for quick wins and high-margin sales.

Sign up for a wholesale account to start stocking air fresheners that your customers are already looking for.